During the time that the rebranding of the Darling brand was in the concept phase, I was briefed to design some packaging concepts in order to consider the potential of updating the current brand with a fresher approach vs changing the brand completely. I submitted two concept options for this brief.
General point of sale work done throughout the last few years
Inecto Colours is one of Inecto’s biggest brands next to Inecto SuperBlack. Similar to SuperBlack it has a strong heritage and loyal consumers. The decision was taken that it was time to refresh the Inecto Colours packaging to make it more relevant for today’s consumer and to use more realistic and true to the brand target market models.
Work done over the course of the last few years for varies brands and organisations