Point of Sale
October 1, 2022
General point of sale work done throughout the last few years
The Inecto Henna brand was very old and outdated and the decision was taken to revamp the packaging.
This goal was to create excitement for and uplift the brand in order to counter other competitors in the market that were gaining a market share, particularly in the wholesale market. In addition, the models used on the packaging were not ethnically accurate to the target consumer and this was to be remedied.
We submitted several concepts and worked with the marketing department to expand on their chosen concept and to then roll this out to all three SKU’s in the range. The decision was taken to utilise stock imagery to minimise costs and speed up production, and thus the box size remained the same, and one stock model was used across each SKU with a different coloured dress and hair in order to symbolise the freedom to change hair colour easily.
The inner elements of the pack as well as the leaflet instructions was also updated to match the new style and maintain current regulations.
General point of sale work done throughout the last few years
Inecto Colours is one of Inecto’s biggest brands next to Inecto SuperBlack. Similar to SuperBlack it has a strong heritage and loyal consumers. The decision was taken that it was time to refresh the Inecto Colours packaging to make it more relevant for today’s consumer and to use more realistic and true to the brand target market models.
Work done over the course of the last few years for varies brands and organisations
