Point of Sale
October 1, 2022
General point of sale work done throughout the last few years
Due to the market saturation of competitor brands and the move of consumers to be more conscious of hair care products, a decision was taken to introduce a natural variation of Inecto SuperBlack. There was a need for fast action in order to be first to market and thus, this project was rolled out from concept to launch in only 1 month.
The objective was to get to market very quickly, to keep the rectangular shape to speed up processing and to rather find alternate ways to make it impactful. The sachet option was chosen for cost-effectiveness as well as to minimize cannibalization.
The focus was on the creme colour experience and the use of less harsh chemicals. I incorporated a lot of visual cues of natural elements to ingrain this while still maintaining the heritage of Inecto SuperBlack and the branding that are so well known and recognised by consumers.
General point of sale work done throughout the last few years
Inecto Colours is one of Inecto’s biggest brands next to Inecto SuperBlack. Similar to SuperBlack it has a strong heritage and loyal consumers. The decision was taken that it was time to refresh the Inecto Colours packaging to make it more relevant for today’s consumer and to use more realistic and true to the brand target market models.
Work done over the course of the last few years for varies brands and organisations
