Point of Sale
October 1, 2022
General point of sale work done throughout the last few years
The opportunity came up to expand the market share of Inecto SuperBlack as well as target the wholesale market in Africa by creating a sachet option. I worked with the Export Department, Marketing department and the CEO to roll out this adapted product which included the sachet packaging, the inner elements, instruction leaflets as well as the SKU box. A key goal was to ensure recognisability amongst consumers and so I adapted the packaging design to the sachet style to ensure this. We also ran several campaigns with comparative artworks showing both products together.
General point of sale work done throughout the last few years
Inecto Colours is one of Inecto’s biggest brands next to Inecto SuperBlack. Similar to SuperBlack it has a strong heritage and loyal consumers. The decision was taken that it was time to refresh the Inecto Colours packaging to make it more relevant for today’s consumer and to use more realistic and true to the brand target market models.
Work done over the course of the last few years for varies brands and organisations
