Here’s a look at some of the brands we’ve helped build, elevate, and redefine. From bold startups to establish enterprises, our work reflects strategy-led creativity, fearless execution, and impact-driven design.
Over the past few months, we’ve partnered closely with Ditronics, a South African tech-forward company driving impact through last-mile connectivity, renewable energy, and customer experience innovation. Our work centred on helping them refine and streamline their brand to align with their powerful new positioning: “Connecting with Purpose.”
Inecto Colours is one of Inecto’s biggest brands next to Inecto SuperBlack. Similar to SuperBlack it has a strong heritage and loyal consumers. The decision was taken that it was time to refresh the Inecto Colours packaging to make it more relevant for today’s consumer and to use more realistic and true to the brand target market models.
General concept artwork that has been done for various brands that we have worked on over the years
This is a collection of all of the apps that we have worked on with a particular focus on user experience and functionality.
I have done various iterations of brochures for Makhulu Game Lodge & Safaris over the years and they have always been one of my favourite clients. Back when we were trying to make a business work and were still quite new in the game they were willing to give us a chance, and I have really enjoyed working on their projects.
Ubathi Game & Hunt requested us to do some brochureware and pull up banners for them. The goal was to create an outdoorsy ‘velt’ themed style that spoke to the nature and outdoors that their target market seeks.
We have done various iterations of brochures for Ubathi South Africa over the years ranging from a date and price change to a rebrand and a new fresh look.
At the time that I joined the Godrej SA Family the Inecto Plus brand was in the process of undergoing a rebrand in order to create a fresh new look and to be more appealing to the target market. This was handled by an external agency but once the artwork was completed by them the marketing department and business heads felt that the back and sides of the pack were underutilized.
At the time that I joined the Godrej SA Family the Renew Baseline brand was in the process of undergoing a rebrand in order to create a fresh new look and to be more appealing to the target market with the aim of increasing market share. This was handled by an external agency but once the artwork was completed by them the marketing department and business heads felt that the back and sides of the pack were underutilized.
I designed various SuperBlack and Inecto Colours point of sale works for use in the retail and wholesale environments. This involved making use of the classic Inecto elements and style and carrying that over into a variety of shapes and sizes to produce shelf strips, wobblers, bunting, leaflets etc.
There was an opportunity to expand market share for the Renew brand by creating a Renew for Men spin-off from the baseline range for the export market. I worked with the export department and marketing departments to roll this out across a few SKU’s.
SuperBlack is not only the oldest brand in the Godrej SA portfolio but also the market leader in the category. As a result of this and its long heritage, it is somewhat of the holy grail of brands for the organisation. The brand can not be changed or altered as far as possible in order to ensure that the strong visual recognisability remains intact for its consumer base.
The opportunity came up to expand the market share of Inecto SuperBlack as well as target the wholesale market in Africa by creating a sachet option. I worked with the Export Department, Marketing department and the CEO to roll out this adapted product which included the sachet packaging, the inner elements, instruction leaflets as well as the SKU box.
The Godrej South Africa office in Durban had had a bit of a makeover, and I was tasked with designing all the visual elements to go along with this. I designed the wallpaper for the salon, entrance and passages of the building and it was such a privilege to see this come to life from my concepts.
The Inecto Unlimited range was a new to market semi-permanent hair colour which would allow consumers to relax their hair and then colour it on the same day as opposed to waiting several weeks before they could colour to avoid over-processing of their hair.
Due to the market saturation of competitor brands and the move of consumers to be more conscious of hair care products, a decision was taken to introduce a natural variation of Inecto SuperBlack. There was a need for fast action in order to be first to market and thus, this project was rolled out from concept to launch in only 1 month.
The Renew Perfect Colour range was a bold new to market take on hair colour, which included a pre-lightening system to ensure vibrant and bold hair colour for the consumer. At the time, there were very few bold colours in the market and the average South African did not really walk around with pink hair.
During the time that the rebranding of the Darling brand was in the concept phase, I was briefed to design some packaging concepts in order to consider the potential of updating the current brand with a fresher approach vs changing the brand completely. I submitted two concept options for this brief.
The Inecto Henna brand was very old and outdated and the decision was taken to revamp the packaging.
We were briefed to adapt an existing partially completed design for an app that enabled home dental care. The app was designed to help a user do a self-examination and record the state of their teeth, track dental appointments and ensure regular self-care.
I was involved in the VCAT 7 Operations, and the Victim Support Apps from concept to launch. I handled all of the process flow design which required me to spend many hours understanding the need for the app and the concept provided by the innovations head, and then strategically turning that concept into a workable application that functions in the desired way, but is also user friendly and easy to use.
Website design for the organisation which included various brands/products as well as the owner’s blog website which functions as the primary communication platform and filters through to all other social media platforms.
Digital content creation for the organisation ensured brand continuity across all platforms, and helped to showcase the work that Together SA CAN (NPO) and TrackBox Technologies does.
The organisation had a lot of information and various features but everything was disjointed and not easy for clients to understand. We created a corporate brochure that laid out all of the information and feature set of the services in a concise and engaging way, helping clients to make sense of a busy product offering.
MDDR CoDriver is an application that was already in existence when I joined the organisation and was developed to function similar to a flight recorder, in that should something happen to you, your loved ones would have the ability to request assistance, and that a trained and authorised senior case manager would access the application from the back end, and would then be able to track your location or use your device’s camera or recorder to establish your whereabouts.
We are often required to disseminate complex information and concepts and present them in a cohesive way that allows a reader to easily understand and comprehend the context. An example of this is evident in these infographics which capture different elements about crime, statistics, criminal impact and victim support into a simplified concise artwork.
The #BringSandraHome project was something I was extremely proud to have been involved in. Sandra Moonsamy was kidnapped out of her vehicle in Pinetown in 2019 and held hostage for over 5 months. I was privileged to be involved behind the scenes with website creation and communications around her case for the Together SA CAN (NPO).
We launched a new product known as the Advanced CoDriver Assistance Centre which combined a standard roadside assistance offering with advanced support for car theft, for reporting suspicious vehicles and for general vehicle management.
The CodeRed project was a small project that we implemented at Together SA CAN (NPO) & TrackBox Technologies to put a focus on Air Support in KwaZulu Natal. The organisation has a relationship with Netcare 911 and so a drive was created for our members to highlight the fact that Netcare 911 had brought in a new helicopter into the province for patient transport in dire emergency situations.
We began by doing an internal investigation into the state of comms at the time and suggested improvements accordingly. In addition, we rolled out improved communication strategies both externally and internally across the board. This included strategic management, website updates, brochureware, and improved user experience design much of which is still in development currently.
The digital space is loud – but your brand doesn’t have to shout to be heard. At ANTI.Social Collective, we cut through the noise with disruptive ideas, strategic thinking, and standout execution.
From concept to delivery, we handle your design, communications, and development needs so you can stay focused on what you do best.
You bring the vision. We bring the firepower.
As a business owner, your plate is always full – juggling strategy, execution, and everything in between. Time is precious. Resources are critical. And the right support can make all the difference.
That’s where we come in.
At ANTI.Social Collective, we partner with you to carry the creative and communications load, so you can focus on leading, building, and scaling.
