OUR WORK / Community & faith
Open Skies
AI-Enabled WhatsApp Communication Platform
Open Skies developed an AI-enabled WhatsApp bot to improve communication between the church and its congregation. The system allows members to access information about events, projects, donations, and church resources directly through WhatsApp.
- Client / organisation
- Open Skies Church
- Connected capabilities
- WhatsApp · AI assistance · Automation
- Project context
- Deployed conversational platform
Our involvement The integrated conversational system was developed by ANTI.Social Collective.
By centralising key information into a conversational interface, the platform provides a simple and accessible way for people to stay informed both during and outside of services.
THE CONTEXT
Less distraction. More connection.
The church community relied heavily on in-service announcements and projected slides to communicate upcoming events, contact details, and important updates. Congregation members often had to quickly photograph screens during services to remember dates, bank details, or event information.
This created several challenges. Information could easily be missed by people who were not present at a service, and the act of taking photos during gatherings became distracting for others.
Open Skies sought to create a digital solution that would allow members to access essential information at any time without disrupting the experience of the service itself.
THE STRATEGIC CHALLENGE
Strategic challenge
The goal was not simply to distribute information digitally, but to create a communication system that felt natural and easy for the congregation to use.
WhatsApp was selected as the primary interface, allowing members to interact with the system in a familiar environment without requiring additional applications.
The platform needed to:
- Provide quick access to frequently requested information
- Support event updates and church initiatives
- Allow users to request assistance or prayer support
- Maintain alignment with the church’s beliefs and values
- Operate within a platform already widely used by the community
Strategic approach
Information in a familiar everyday conversation
Rather than developing a traditional website portal, the solution focused on building a conversational interface that guides users to relevant information through simple menu selections.
This approach reduces friction and ensures that users can quickly access the information they need using a platform they already engage with daily.
By structuring the system around clear conversational flows, the bot acts as a digital information hub for the church community.
Platform architecture
Messaging, workflows and AI working together
The Open Skies bot was built using an integrated automation architecture combining messaging infrastructure, workflow automation, and AI services.
The technical stack includes:
- Meta / WhatsApp Business messaging infrastructure
- SendPulse for chatbot management
- Make.com for workflow automation
- Claude API for AI-assisted responses
An adaptable foundation
Built to evolve with the community
These systems work together to deliver automated responses, manage user interactions, and connect different services within the platform.
The architecture was designed to be modular, allowing additional workflows and conversational features to be added as the needs of the community evolve.
AI-assisted support
Supportive guidance with human boundaries
A key feature of the system is the use of AI to support prayer requests submitted through the bot.
When users submit a request, the AI provides supportive guidance aligned with the church’s ethos, offering suggestions for prayer or encouragement while maintaining sensitivity to the user’s situation.
The system also includes safeguards to ensure that responses remain aligned with the church’s beliefs. Requests outside the scope of the platform’s guidelines are redirected toward human support through church leadership or counselling services.
This combination of automation and oversight allows the platform to provide meaningful assistance while maintaining appropriate boundaries.
FROM STRATEGY TO EXECUTION
Execution detail
The Open Skies WhatsApp platform was developed by ANTI.Social Collective as a fully integrated conversational system.
The system was designed to provide reliable access to information while maintaining a simple user experience suitable for a broad range of users.
- Conversational UX flow design
- Platform and interaction strategy
- Chatbot interface design
- Backend automation architecture
- AI response integration
- Messaging workflow configuration
- DevOps and deployment
WHAT THE WORK ENABLED
Business impact
The WhatsApp bot has significantly improved communication between the church and its congregation.
Members can now access event details, donation information, and community updates at any time, reducing confusion around announcements and schedules.
The system has also reduced the need for people to photograph screens during services, creating a more focused and respectful environment during gatherings.
With approximately 700 monthly active users, the platform demonstrates how conversational systems can effectively support community communication and engagement.
- Anytime access to church information
- Clearer event and community updates
- Fewer distractions during services
- Familiar access through WhatsApp
- Prayer support with a route to church leadership
- Stronger community communication and engagement
Monthly active users
Approximate figure reported in the published case study. The reporting month is not specified.
One familiar information channel
Events, resources, donation details and guided requests brought into the congregation’s existing messaging channel.
Support with human escalation
AI-supported responses align with the church’s ethos, with requests outside scope directed to human support.
FROM OUR PARTNERS
THE PROJECT, IN DETAIL
The work behind
the story.
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