Strategic Thinking
A shared narrative for a city moving forward.
OUR WORK
STRATEGY.
TECHNOLOGY.
REAL IMPACT.
We partner with ambitious organisations to solve complex problems and build systems that scale. Explore a selection of our work across brand, digital platforms, software and AI.
CITIES
BRANDS
PEOPLE
POSSIBILITIES
Showing all 11 projects.
FEATURED WORK
FORWARD
DURBAN
One city. A shared identity. A movement forward.
A shared identity and digital home helped Durban business leaders, professionals and sector teams present a coherent, constructive story about the city.
View Case StudyOne brandA shared city narrative
WebsiteA central digital home
LaunchConnected campaigns and sectors
THE WORK
Brand
A shared identity and city narrative.
Website
A central digital home and CMS.
Movement
Campaign and mobilisation assets.
Comms
Connected sector communication.
BUILT AROUND A SHARED PURPOSE
“Changing the narrative.”
Forward Durban — the civic movement, brand and website.
Digital Excellence
A central platform for information and mobilisation.
Real-World Outcomes
Brand, campaigns and sector teams connected.
Digital Platforms / Software
IMICS Gen11
Clarity when every decision counts.
An architectural rebuild of the Incident Management & Information Capturing System used in TrackBox emergency response operations, joining real-time activations, configurable protocols and complete case records.
View Case Study100,000+Client support capacity
10+Control-room operators
Real-timeActivations to case records
A PERSPECTIVE FROM THE STUDIO
What happens after launch matters.
I care about how a system is supported, how it connects to other tools, and how easily it can grow. Good architecture gives each new feature a solid foundation to build on.
Brand Systems / Digital Platforms
Advanced CoDriver Assistance Centre
From emergency response to everyday prevention.
A roadside-assistance membership and mobility-safety product combining a new brand and commercial model with an evolved MDDR app and a preventative CoDriver behavioural layer.
View Case StudyRevivedAn underused platform
CoDriverFrom response to prevention
LaunchConcept to market
Brand Systems / Digital Platforms
Specialised Victim Support
Turning an urgent response into lasting support.
Beginning with #BringSandraHome in 2019, an urgent information hub evolved into a repeatable case-coordination platform and the Specialised Victim Support service.
View Case StudyMulti-caseRepeatable coordination
VerifiedConnected information flows
SupportA defined membership offering
A PERSPECTIVE FROM THE STUDIO
Clarity comes before expression.
I want a brand to feel consistent wherever people meet it: on a pack, on a screen or in a conversation. That starts with understanding the business, the people it serves and the promise it needs to keep. For me, stronger businesses matter because of what they make possible for people—their confidence, their livelihoods and their opportunities.
Digital Platforms / Software
Rainmaker AI Sales Assistant
A more useful conversation. A better qualified enquiry.
An AI-powered property discovery and lead-qualification system for Rainmaker, designed as reusable sales infrastructure across residential developer clients.
View Case Study24/7Automated buyer engagement
Live dataContext-aware property matching
ReusableSales infrastructure
Digital Platforms / Websites
Careers Hub
Connecting specialist talent with its next opportunity.
A specialist web recruitment platform for British Watchmakers, combining structured employer/candidate profiles, AI-assisted matching and employer-led messaging.
View Case StudyAISpecialist talent discovery
ChatEmployer-led conversations
BetaA working recruitment platform
SOME OF THE BRANDS WE’VE WORKED WITH
Digital Platforms / AI & Automation
Open Skies
A connected community, one conversation away.
An AI-enabled WhatsApp information and support bot bringing church events, initiatives, donation details, resources and guided requests into a familiar messaging channel.
View Case Study≈700Monthly active users
WhatsAppOne familiar information channel
AISupport with human escalation
Brand Systems
Inecto Colours
Evolving an icon without losing recognition.
A research-informed packaging evolution preserved a familiar identity while updating model representation, shade communication and range consistency.
View Case Study18SKUs in the packaging system
2New shades integrated
3Researched concept directions
Brand Systems
Inecto SuperBlack
Protecting the familiar. Strengthening the brand.
A sensitive packaging update integrated Godrej branding while preserving the visual cues that consumers already recognised.
View Case StudyRetainedFamiliar consumer cues
GodrejMasterbrand integration
RefinedPack hierarchy and print
FROM OUR PARTNERS
Brand Systems
Renew Perfect Colour
A bold new range, engineered from concept to shelf.
A new expressive hair-colour range combined a distinctive structural pack with precise shade communication and clear consumer guidance.
View Case Study8SKUs in the launch system
No. 1Market leadership
StandoutDistinctive triangular-lid packs
Brand Systems
Inecto Unlimited
A new colour ritual. A distinctive launch system.
A five-shade system translated a semi-permanent colour innovation into confident packaging, clear instructions and expressive visual communication.
View Case Study5SKUs in the launch system
Same dayA new relax-and-colour ritual
PrecisionShade accuracy and art direction
More work to share.
There isn’t a published e-commerce case study in this collection yet. Explore our other brand, platform and software projects.
LET'S BUILD WHAT'S NEXT.
GOOD IDEAS BELONG
IN THE REAL WORLD.
Whether you need a brand, a platform, a system or a side, we help turn good ideas into outcomes that matter.
SAME
OCEAN
BIGGER
POSSIBILITIES.